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"DOES MATTER" is the limited-edition graphic tee created to celebrate the achievements of Team GEARGRINDER racer Brian Matter, a member of the 2009 U.S. Men's Cyclocross World's Team who took 49th at the World Cyclocross Championships in Holland this February. Designed by artist Tom Bender, the shirt depicts hues of Brian's other favorite team, the Pittsburgh Steelers. A fan of the team since just two feet tall, Brian raced in the 2009 Worlds on the same day his Steelers reigned supreme in the most Super of Bowls...ironic and incredibly cool. Be a Matter Supporter. All proceeds from the sale of the "Does Matter" shirt will go directly to Brian Matter, who is truly appreciative of every contributed penny, to help defray his travel and lodging costs associated with his awesome cycling endeavors. Check out the pics and musings from Brian's adventure here.